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Improving on Perfection?

With tried and true ingredients likeorganic aloe, shea butter, and jojoba, eight years ago we foresaw no reason to ever change a thing. Our non-paraben preservative system was the best available at the time. Then two years ago we found phenoxyethanol, which was far less sensitizing, and we reformulated with that. However, we discovered that the new formula was less stable for our gels (Repairing & Toning Lotion and Soap-Free Cleanser), which sometimes got watery on the bottom and thick on the top. A good shake would bring them back together—an inelegant solution for the long run! So now we’re reformulating those two products to hold them together better.

How are we doing that and what changes will you, our customer, see?

We’re changing the emulsion system and again investigating new preservatives.

We’ve decided to use sodium stearoyl lactylate to better mix (emulsify) oil and water. SSL (not to be confused with SLS, which we would never use) is vegetable-based and is rated “1” on the EWG cosmetics database (http://www.cosmeticsdatabase.com).

If you’re one of our customers who’ve noticed these products separating over time, that won’t happen anymore. The Repairing & Toning Lotion is slightly whiter and more opaque, while being every bit as soothing, softening, and smoothing, if not more. We haven’t been able to tell any difference whatsoever in the look, feel, or effective cleaning of the Soap-Free Cleanser. But its number on the cosmetics database will likely drop from 2 to 1.

We’ve found a new preservative, never tested on animals, that has a rating of “1” on cosmeticsdatabase.com, but are waiting another six months for sensitivity patch tests (on human subjects) to be completed. We’ll keep you posted.

 If your Repairing & Toning Lotion has separated, let us make it up to you. The reformulated product will be available the week of September 20th, 2010. Place your order that week for one Repairing & Toning Lotion and get one free. Use this coupon at checkout: RTLBOGO.

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