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Ingredients

NovAurora’s active ingredients include:

  • Aloe vera, a hardy succulent whose juice stimulates cell growth and promotes wound healing
  • Vitamins A, C, and E, important antioxidants
  • Ayterion Agua™, “living water” that carries nourishing botanicals deep into skin cells
  • Beta-glucan, an immune stimulant that supports the skin’s ability to heal itself
  • Botanical squalane, a naturally occurring moisturizer derived from olive oil
  • Decyl glucoside, a corn-based, non-ionic surfactant (foaming agent) that cleanses without irritation
  • The essential oils we use in our Weekend Warrior Balm are known to gently relax tight muscles and relieve pain
  • Sodium hyaluronate (hyaluronic acid), the skin’s natural hydrating component, is produced synthetically
  • Jojoba, a desert plant that improves skin elasticity
  • Konjac glucomannan (Amorphophallus konjac), a tuberous plant that softens and smooths skin; also used as a gel-forming and thickening agent
  • MSM, a sodium compound in our Weekend Warrior Balm, promotes free movement in muscles and joints
  • Safflower seed oil, used only in our Hand & Body Lotion, is good for all-over moisturizing, but not fine enough for the face
  • Shea butter, an oak-like nut that diminishes wrinkles
  • Sodium PCA (NaPCA), a natural skin moisturizer, is the natural moisturizing factor found in human skin
  • Spilanthes acmella, a plant that reorganizes collagen fibers, visibly reducing wrinkles. This ingredient's trade name is Gatuline In-Tense.

Inactive ingredients and their functions:

1. Preservatives

  • Phenoxyethanol and ethylhexylglycerin form a synthetically produced, non-paraben, non-formaldehyde preservative that we believe to be the gentlest effective preservative available today.
  • Potassium sorbate, the potassium salt of sorbic acid, is primarily a food preservative that we use to inhibit growth of mold, yeast, and fungi.

2. Thickeners

  • Caprylic/capric triglyceride, an oily liquid derived from coconut, is used to alter the thickness of liquids. It also supplies the glycoproteins that the skin must have in order to connect epidermal cells  and improves the permeability barrier of the skin and ward off fungal invasions. It is thus also an active ingredient.
  • Cetylhydroxyethylcellulose is a polymer derived from cellulose.
  • Cetyl alcohol, from vegetable oil, is a fatty substance (not drying like other alcohols) used as a thickener and emulsifier.
  • Xanthan gum, a polysaccharide (starch) derived from corn sugar, is used as an emulsifier, lubricant, thickening and suspending agent.

3. Emulsifiers (used to join water and oil into creams and lotions)

  • Glyceryl stearate, derived from vegetable fatty acids, emulsifies and also soothes and softens.
  • Sodium stearoyl lactylate, vegetable-derived, was originally used as a food-grade emulsifier.
  • Vegetable lecithin comes from soy
  • Vegetable glycerin, from vegetable oil, is also a soothing moisturizer and skin softener.

4. pH adjuster

  • We will use citric acid (from corn) to adjust the pH of our batches of formulas if, and only if, they are not at the optimum pH prescribed for their use. So far we've rarely had to use it, but we list it on the labels, just in case.

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